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Flex-R plans merchant sales growth with new appointment
Published:  20 August, 2019

Flex-R is increasing its capacity to work with merchants to showcase its range of products to contractors with the appointment of Emma Butterworth-Day.

Butterworth-Day has joined the company with a brief to increase the amount of stockists of its range of products, and to back this up with in-store training and demonstration events.

She joins from a similar role at another manufacturer of products for the construction industry to double the size of the team focused on merchants and enable fellow Business Development Manager Dan Addley to concentrate on the northern half of the UK.

Butterworth-Day said: “I’m very excited to be joining a fast-growing company and can see the opportunity to further develop Flex-R’s market share in the merchant sector.”

As well as working with existing merchants to provide in-store training to staff and demonstration events for their customers to show the simplicity of installing Flex-R systems, Emma’s role will also be to work with new merchants and maximise opportunities within buying groups.

Flex-R’s National Sales Manager Danny Cole said: “We are experiencing strong growth across the business and are in the fortunate position of being able to bring in very talented people to keep driving us forward – and Emma fits the bill perfectly.

“Our ability to be hands-on with merchants and their customers is a real point of difference for us. Emma brings lots of experience to the role, and we can already the benefit of that and the impact it is making.”