Builders' Merchants News
InSinkErator expands its marketing team
Published:  08 May, 2015

InSinkErator has appointed two new members to its UK marketing team, to better support retailers with increased marketing materials and activity.

With experience in logistics and product management spanning over seven years, Brian Green has joined the InSinkErator team as product planner for Europe and Russia. Responsible for product development of the InSinkErator range and working closely with the US headquarters, Mr Green generates vital information support for the sales team, distributors, retailers and consumers alike.

Christopher Vella-Bone joins the marketing team as digital marketing and ecommerce manager for Europe and Russia. After a bachelor level education and four years’ experience in digital and marketing, including running his own consultancy agency, Mr Vella-Bone defines and drives all digital and ecommerce aspects of InSinkErator; leading the online initiatives that raise brand awareness and support trade partners.

Alongside the versatile team expansion, InSinkErator has introduced new point-of-sale, brochures and a dedicated website with online resources for retailers. All product information, marketing materials and trade news will be available online, in order for retailers to better understand the practical and economic benefits of InSinkErator products and pass this valuable information on to consumers.

Linda Phoutthasak, marketing manager for InSinkErator, Europe and Russia, said: “Chris and Brian bring a new and refreshing blend of essential skills and will be instrumental in spearheading our continuing aim to be the preferred hot tap and food waste disposer appliance brand.

“We want to make access to InSinkErator products as simple and easy as possible for retailers and consumers, so making our point-of-sale and brochure materials, as well as product information, easily accessible and jargon-free is the first step we are taking in the implementation of our marketing strategy.”