Builders' Merchants News

Neil Parsonson.

Windowbase's top tips make direct marketing even easier!

Published:  24 September, 2009

WOTTON-UNDER-EDGE: Windowbase is issuing a new series of direct marketing guides to complement its remote help service. The guides are designed to help customers make the most of their data and win new business, while the one-to-one remote assistance shows just how easy it can be to reach prospects.

"If you're new to direct marketing," explains Neil Parsonson, general manager of Windowbase, "creating mail merge documents and labels can all seem rather daunting. We give customers tips on organising their data, such as how to target prospects and setting up smaller mail-shots that you can follow up by phone within a matter of days. We also guide people through printing labels, setting up mail merge letters and creating email shots without the need for special software.