Builders' Merchants News

Serious about recycling.

B&Q trials recycled paint

Published:  18 March, 2011

WEST SUSSEX: Newlife is supplying B&Q with a white emulsion paint to be trialled under the retailer's Home Eco brand.

The label runs across several product types to give consumers a 'greener' alternative. The new paints are being trialled in four stores with further roll-out anticipated as the project develops.

The paint is manufactured  from waste emulsion and sold in containers that contain 25% post-industrial content. This is said to be about the maximum possible recycled content for this type of container. 

Newlife Paints, founded in 2008, collects waste emulsion paint and re-manufactures it to produce commercial grade paint.