Builders' Merchants News

CEO Geoff Cooper: putting customers first.

Travis Perkins aims for digital leadership

Published:  02 February, 2011

NORTHAMPTON: Travis Perkins has appointed digital marketing agency Code Computerlove to help position the national merchant as a market leader in digital communications.

Linda Doughty, trade marketing director at Travis Perkins, said: "Our customers are increasingly using mobile communications and we want to develop our service offer to meet, and exceed, their requirements. As our digital insight and research partner, Code will help us to understand our customers' ever changing needs and the best platforms and channels to invest in."

Code will work alongside Travis Perkins' in-house developers providing creative and brand development support to its merchant partners. The agency will also provide user experience frameworks and search engine optimisation for the brands.

Code was appointed after completing a strategy review for City Plumbing Supplies, part of Travis Perkins.