Builders' Merchants News

Evo-Stik Launches talkSPORT Radio Campaign

Published:  08 June, 2010

LEICESTER: Evo-Stik is taking to the airwaves with a national advertising campaign on talkSPORT Radio to support Sticks Like Sh*t – its high performance range of sealants and adhesives.

The radio campaign will target talkSPORT’s 2.5 million listeners, 14% of which are in the building trade, and will run for four weeks from 7 June to 4 July across the World Cup.

Jon Griffiths, product manager, explained: “This intensive and targeted radio campaign will strengthen awareness of the Sticks Like Sh*t brand amongst tradesmen to drive product off the shelves. Previous campaigns on talkSPORT have proved a real success, resulting in increased sales, and we’re confident this year’s campaign will be just as effective. Ensuring the shelves are stocked, and making use of display ready cartons, will really help to maximise sales during this busy period.”

Adverts will be on on talkSPORT 1089/1053 AM, home of Mike Parry, Alan Brazil and Andy Townsend.