Builders' Merchants News

Opportunities abound.

Get set to join the Kaldewei club

Published:  03 June, 2009

SURBITON: A European market leader for steel enamel baths and shower trays has launched a new scheme for merchants to become part of an …

exclusive club as a Kaldewei Premier Partner.

Dealers who meet the criteria and commit to the Kaldewei brand will receive 'significant benefits, the company promises.

These include preferential trading terms, exclusive access to Kaldewei key statement products and an outstanding rewards programme.

A close working relationship will be fostered between Kaldewei and all Premier Partners of which there will be a maximum of around 80 nationwide.

Udo Happe, UK managing director, commented: "More than 40 dealers have signed up. It's a tough market out there and we want to reward our best customers for their loyalty and to give something back through the rewards programme."

In-house training, regular bi-annual management meetings and visits to the Kaldewei factory and head office training complex in Germany will equip partners with the knowledge and confidence to successfully sell Kaldewei's range of more that 280 design-led baths, shower trays, whirlpool baths and accessories.

Expert knowledge will also be acquired of the 3.5mm steel enamel material used for all Kaldewei products and how it compares to other materials such as acrylic.

Further opportunities will include exclusive invitations to hospitality events and product launches.