Builders' Merchants News

Finnforest: driving custom to merchants.

Clear content adds sales to Finnforest site

Published:  27 May, 2009

TILBURY: Finnforest’s renewed website has a dedicated ‘Home and Lifestyle’ area showcasing …

the company's range of log cabins, decking and accessories and machined softwood for interior applications.

For each product all the information the user requires is clearly presented for easy browsing, with instant access to any relevant literature and technical support, such as PDFs of cabin build guides and floor plans.

A stockist locator, driven by Google Maps, ensuring any potential customers are driven to Finnforest's partners.

The user can also fill in a quick form to request a brochure on a particular product, and will not just receive literature but a list of local stockists.

Warren Dudding, head of marketing for Finnforest, said: "The renewed site is designed to deliver and support sales. By providing an easy to navigate, informative environment the visitor is able to quickly access the information they are seeking, and through the new look stockist locator we deliver the visitor right to merchant or retailer's front door.