Instarmac Group is helping merchants boost sales this season with its i-fix Pothole Fix.

Developed using the same technology and expertise applied to the business’ existing pothole solution, the product is available in 20kg easy-to-store tubs.

Potholes, which cause significant damage to vehicles over long periods, have long since become a regular burden to driveway owners as well as highway maintenance groups.

Pothole Fix is part of a six-strong repair and maintenance product range that offers simple solutions to problems including damaged concrete, potholes, worn driveways, grouting and paving.

Easy to follow instructions as well as an online how-to video are provided with Pothole Fix giving merchants all the tools required to sell its features and benefits.

All of the i-fix products are packaged in easy to store and re-sealable containers minimising the waste and costs associated with each of the problems they overcome.

Many of the i-fix items can also be applied in minutes and set quickly to allow merchant customers to complete several tasks in one day.

Ruth Sperring, commercial sales manager at Instarmac, said: “Potholes are a regular nuisance in driveways up and down the country year on year but they needn’t be with our easy and low-cost solution.

“Pothole Fix presents merchants with another string to their sales bow this winter and will help broaden their customer base as well as boost profits throughout the season.”