MRA Marketing celebrated a record five award wins at the Construction Marketing Awards (CMA), including the coveted Agency of the Year.
Hosted in London on 30 November, the full service agency won Best Digital Campaign and Best Use of Direct Marketing with Brisant Secure; Best Use of Social Media with IKO PLC; Best Product Launch for The Builders Merchant Building Index (BMBI) with GfK and the Builders Merchant Federation; and to top it off - Agency of the Year.
Run by the Chartered Institute of Marketing, the CMAs are the UK’s leading awards for marketing in construction.
MRA’s Managing Director Lucia Di Stazio said: “We’re extremely pleased with our award wins. We were shortlisted for 13 awards overall and did well to be a finalist in so many. Over 60 agencies who work in construction enter these awards, including some of the biggest agencies, so getting shortlisted isn’t a breeze as the standard keeps rising. To win five, including Agency of the Year, is brilliant.
“A lot of time and effort goes into the entries”, continued Lucia, “and for the Agency of the Year category, each finalist was also interviewed by the judging panel. I’m proud to say our team did a fantastic job – and the judges said so! Our awards are recognition of the results we get for customers, and it really is a team effort.”
Commenting on MRA’s award win for ‘Agency of the Year’, the judges said: “We saw some great teams during the interviews and it was hard to choose a winner, but MRA showed the difference they make to their clients. They track the bottom line improvements they deliver, and are focussed not on campaigns, but on the client’s holistic marketing activity and needs. They also have a superb approach to the team’s personal development, and this is paid back with exceptional loyalty. These guys are setting the example.”