Olympia Tools, which distributes the Roughneck brand of hand tools and workwear, has launched a new mobile showroom.

The specially customised vehicle will enable customers to browse a range of Roughneck products within their own premises.

The new mobile showroom will be touring both the UK and Ireland in order to promote Roughneck products and allow visitors to benefit from an on-going programme of carefully chosen special offers.

John Bramwell, managing director at Olympia Tools, said: “As a business, Olympia Tools remains 100% focused on continued innovation. This commitment manifests itself not only in our Roughneck product range but also in the way we sell those products and in the support we offer our customers. The introduction of our new mobile showroom fully reflects that.

“We’re confident the new Roughneck mobile showroom will prove invaluable to both existing and potential customers by allowing them to browse products in an altogether more three dimensional way compared to simply viewing them online or in a catalogue.

“It also reflects our belief in making life easier for our stockists and our desire to deliver friendly, personable and frequently face-to-face customer service.”