Builders' Merchants News
Bristan creates film to support Shower to the People campaign
Published:  15 July, 2014

As part of Bristan’s Shower to the People campaign – which aims to increase awareness of the company’s shower range – a tongue-in-cheek, offbeat film has been produced to bring a smile to installers’ and consumers’ faces.

The three-minute film follows a lowly marketing executive as he heroically travels across the UK on a one-man mission to spread the word about Bristan showers, in a very rudimentary fashion.

The film is underpinned by Bristan’s Shower to the People roadshow. The company’s purpose-built trailer is travelling to merchants across the UK to give installers direct hands-on experience of Bristan's shower range. The roadshow gives installers the opportunity to gain practical experience of fitting and using Bristan showers, and to see how they make life easier. Members of the Bristan team will also be on hand to provide installers with information and answer any questions they may have.

Fiona Bowyer, marketing director at Bristan, said: “The aim of the Shower to the People campaign is to further reinforce the message that Bristan has a great showering offer. It’s part of an ongoing push to ensure we are front of mind when installers think about showers. We are committed to expanding and developing our shower range and remain focused on launching products that are innovatively designed to make life easier for our customers.”