Ideal Bathrooms has appointed Julie Barker to the newly created role of marketing manager.

Ms Barker has over 16 years of experience across both agency and client side roles, covering B2C and B2B marketing over multiple industries, having previously worked as CRM manager at Hyundai Motor UK.

The new role will be responsible for creating, developing and implementing marketing and ecommerce strategies.

Commenting on her new role, Ms Barker said: “Bathroom distribution is a new challenge for me and one I am much looking forward to. My previous experience across various marketing disciplines and market sectors will enable me to introduce some innovative ideas into the company’s marketing mix, and I am confident I will help take Ideal Bathrooms forward to new successes and an increase in market share.”

Ideal Bathrooms managing director John Bagshaw said: “Julie’s appointment brings an extra professional input into our marketing programmes. We continue to grow the department because we appreciate just how important strong marketing is in supporting our customers.”