Geberit has appointed Raffaela De Vittorio to the position of marketing director.

Ms De Vittorio has been with Geberit since 2003, and takes on her new role having held the position of business manager for Geberit AquaClean UK for the past three years.

As well as gaining valuable international experience by working in the company’s German and UK divisions, Ms De Vittorio’s key achievements for Geberit so far include the successful launch of Geberit AquaClean in the UK focusing on creating the category for high-tech shower toilets and bidet seats

In her new role, Ms De Vittorio will draw on her extensive knowledge of the Geberit brand to head up the marketing team. In what is an exciting time for the company, she will lead the team in promoting the key benefits of Geberit’s sanitary and piping solutions and in supporting the company’s strong customer base through sound marketing principles.

Commenting on her new role, Ms De Vittorio said: “The Geberit brand is one that is associated with high quality, reliability and innovation and as a market leader there are always exciting opportunities for the marketing and promotion of its products and systems. I am thrilled to be leading a strong marketing team and am very much looking forward to this next chapter in my Geberit career, to supporting our customers and to helping the brand grow and develop even further.”