AkzoNobel Decorative Coatings is the latest DIY sector company to join the British Home Enhancement Trade Association (BHETA).

Known for its innovative products, AkzoNobel’s portfolio includes major brands such as Dulux, Cuprinol, Sikkens, Hammerite and Polycell.

Jason Hopkins, UK distributors business director, said: “I am delighted for AkzoNobel to become a member of BHETA. It is a really pro-active trade association with real commitment to developing the retail relationships that the industry needs in order to keep driving forward. I am looking forward to getting involved.”

BHETA’s DIY and garden sector director, Peter Stone, added: “Sustainability is a significant and sometimes challenging issue for everyone in the DIY market and it’s fantastic to have a leading innovator like AkzoNobel on board. It adds still further to BHETA’s confidence in creating networking opportunities for suppliers with the leading multiple retailers.”