BIRMINGHAM: Building on Glee’s value as a year round resource, the show organisers, Emap Connect, has recently unveiled an enhanced website for 2011.

The new Glee website will enable exhibitors to maximise their presence at Glee through ongoing interaction with buyers. From receiving buyer requests for more information to attracting sales leads and networking with key business partners, the website can open a world of opportunity for exhibitors. Exhibitors will be able to monitor the effectiveness of their online presence.

Information available to them will include total number of visits to their profile, how many click-throughs have been generated to their own website, who has viewed what and who is following their online progress. Added to this, the website will allow for faster and easier correspondence between exhibitors and buyers.

From matching exhibitors and buyers together, to helping arrange meetings and issuing buyer alerts, exhibitors and buyers will have everything they need to make the most of Glee’s profit boosting, year round potential.