A new initiative is inspiring UK businesses including Ibstock Brick to commit to more sustainable methods of manufacturing.

Ibstock Brick has lead the way by pledging to install a solar plant at its Leicestershire headquarters by the end of the year.

The pledge was posted on the Mission Possible Pledge Wall, co-ordinated by leading environmental publisher edie.net, by Michael McGowan, Ibstock Brick’s Quality, Environmental & Energy Manager.

It says: “We pledge to install a solar farm at our Leicestershire headquarters by 2019 as we implement more resource-efficient methods of manufacture by making further use of renewable energy to reduce our reliance on the national grid.

“By investing in energy efficient plant, technologies and performance improvements it will help us save 30% electricity usage at our Leicestershire site and reduce our carbon footprint.”

The Mission Possible Pledge Wall is encouraging businesses of all sizes and across all sectors to be bold and make new commitments to achieving a sustainable future. The pledges have been made as part of the Government’s Green GB Week – a week-long series of content and events that showcases the benefits clean growth will bring to all parts of society.

McGowan said: “As a company, and across Ibstock plc, we recognise the importance of being a sustainable business.

“To achieve this, we take a multidimensional approach encompassing four pillars of development; economic, social, natural resources and environmental aspects.

“As the world seeks new solutions to environmental challenges, we are working towards a promising future. Our pledge is part of our drive to reach our targets.”