The Construction Marketing Awards, which were held on 30 November, showcased the construction industry’s creativity, innovation and effectiveness in marketing.
The Gala Dinner presentation hosted over 300 people at the Radisson Blue Portman Square hotel in London.
Brisant-Secure, Clear Architects, and Reynaers were all double winners, with each company carrying off two category wins.
MRA Marketing was crowned Agency of the Year, CIB won PR Agency of the Year, while Kingspan Timber Solutions & Potton scooped the Marketing Team of the Year award.
At what was the biggest presentation dinner ever in the 17-year-history of the Awards, sponsors, judges, finalists and their guests celebrated what was a showcase of excellence that the whole construction marketing community can be proud of.
The winners on the night were:
Strategic Planning & Management
Guthrie Douglas Group (Built for Marketing)
Best Product Launch
The Builders Merchant Building Index (a BMF and MRA Marketing brand)
Best use of Press & Public Relations
Clear Architects (Luminescence)
Best use of Website
Roofglaze (Harris)
Best Digital Campaign
Brisant-Secure (MRA Marketing)
Best Social Media Campaign
IKO Plc (MRA Marketing)
Best use of Events & Live Marketing
Reynaers
Best use of Direct Marketing
Brisant-Secure (MRA Marketing)
Best use of Advertising
Knauf (ifour, Ridgemount PR and threepipe)
Best Branding & Positioning
Armitage Shanks
Best Professional Services Marketing Campaign
Clear Architects (Luminescence)
Best Contractor Marketing Campaign
Kier Group
Best use of Research and Insight
Howarth Timber & Building Supplies (Harris)
Best use of Content Marketing
Reynaers (Mobas)
Best Low Budget (<£25k) Campaign
Premier Guarantee
Best Mid-Range Budget (£25k-£50k) Campaign
EH Smith Builders Merchants
Best Big Budget (£50k+) Campaign
Jewson – WINNER
Brett Landscaping (Ridgemount PR) – Highly commended
PR Agency of the Year
CIB
Ridgemount PR– Highly commended
Agency of the Year
MRA Marketing
Marketing Team of the Year
Kingspan Timber Solutions & Potton
Emerging Talent – Young Marketer of the Year
Emily Maguire – Kingspan Insulated Panels
Lauren Miller – Kingspan Insulation – Highly commended
Elizabeth Sainsbury – British Gypsum – Highly commended.