Personal Protective Equipment (PPE) and Workwear specialist Supertouch, has appointed Graham Flanders as Business Development Manager for the South West.

Flanders will play a crucial role expanding and developing the business across the South West. He will be the driving force behind generating new contacts throughout the region, while also supporting customers and advising on safety requirements. Ultimately, Flanders will be tasked with helping Supertouch’s continued growth.

He joins Supertouch from one of the UK’s leading suppliers of safety equipment, Arco, where he was Account Manager for 10 years. Flanders was responsible for supporting key contacts in West Wales, Bath and Bristol. His experience at Arco has enabled Flanders to gain a great depth of knowledge on the safety industry.

He began his career in sales in 1997, and since then he has spent the last 20 years building a strong base of contacts in the South West.

Mark Spree, National Sales Manager at Supertouch, said: “Graham is a highly skilled and well-qualified individual that brings a wealth of knowledge to Supertouch. He not only has a fantastic understanding of the health and safety sector but also is extremely experienced in sales. He is clearly driven and showcases a perfect set of skills required for supporting the growth of the business at this critical stage. Graham is a great addition to the team and we are pleased to welcome him to Supertouch.”

Graham said: “I am delighted to join the Supertouch team. It is an exciting time to be joining the business and I am keen to build the brand’s customer base, particularly in the South West region. I am really looking forward to working closely with leading brands like Aimont and Pyramex, and helping to continue the growth of Supertouch.”