The internet is filled with awareness campaigns but few merchants are utilising these opportunities successfully. Supporting awareness schemes is a smart and effective way to generate awareness of a particular issue and subsequently increase sales during key periods. With the huge increase in online media, sharing and creating these types of campaigns has become even easier.
Now, merchants can simply like, retweet, and share campaigns instantly, making them part of the community. In addition, simple updates to web pages, social channels and blog content can help promote initiatives. By supporting relevant campaigns that drive demand for their trade customers services, merchants place themselves in a prime position to engage with customers, as well as benefiting from increased sales during a period of heightened awareness.
An effective awareness campaign using both traditional and online media is National Home Security Month (NHSM). Celebrating its fifth year this October, NHSM aims to bring home security to the forefront of consumers’ minds, subsequently driving security sales for merchants and their customers through the autumn and winter months. The campaign highlights the need for greater home security once the clocks go back and the dark nights set in, offering homeowners helpful tips and advice on keeping their homes safe and secure. Spanning the month of October, each week focuses on a different area of the home, from door and window security, protecting valuables, outdoor security and exploring the emerging smart security market.
This year NHSM has a new look and feel with its child’s play strapline, helping to highlight the simplicity of home security.
By becoming a supporter of NHSM this year and stocking a wide range of security products to promote during each week of the campaign, your business will receive greater promotion and recognition from your customers to help sales soar this winter.
For further information about National Home Security Month and to find out how your business can get involved, visit www.homesecuritymonth.com or contact info@homesecuritymonth.com.
Stephen Roberts is marketing manager at Yale.
