A family-owned Shropshire business has unveiled a unique new vehicle in a pledge of solidarity with local dairy farmers.

Tudor Griffiths Group has invested in a new concrete truck that has been specially repainted to resemble the markings on a Holstein Friesian cow.

Managing director Tudor Griffiths said: “We’ve been in business for over 140 years and we’re based in the heart of rural north Shropshire, with many of our customers involved in the dairy farming industry.

“I felt it was important that we made a very visible gesture of our support for the agricultural sector in these tough times, and I’m sure our new truck will be the perfect way to draw attention to the plight of our country’s farmers. Our company employs more than 250 people in mainly rural areas, and so we have a lot in common with agricultural businesses – we also understand the trials and tribulations of running a company in today’s difficult financial climate in such a rural environment.”