Aggregate Industries has introduced the Institute of Sales and Marketing Management (ISMM) programme to its UK sales division.
Delivered in a cost-effective manner, the course combines e-learning exercises with written submissions and interactive workshops.
One of the main reasons Aggregate Industries introduced the programme was to increase the skillset of its sales force, offering level three and four ISMM qualifications. Working alongside online learning specialist Growth Engineering, the company has seen more than 200 ISMM qualifications successfully completed, creating a fully qualified sales team.
David Butterfield, head of learning and development at Aggregate Industries, said: “We are always striving to be leaders in our industry. We wanted to invest in our sales team, creating consistency of systems and processes across the business. The results and feedback show that it is a valuable investment for both Aggregate Industries and our employees.”
He added: “The whole of the sales team are fully qualified, while there has been significant improvement in both skills and behaviour. There has also been a sense of pride across the team for achieving an accredited qualification, and we look forward to continuing with further investment across the company.”
