Polyseam has appointed Olando Salina as its new marketing manager. He joins the company as it announces plans to develop its own range of premium products, as well as recently completing the purchase of land for a new manufacturing facility, close to its existing factory in Huddersfield.
The company is also hoping to continue to build on the proven success of its products in the wider Northern European construction and fire protection market.
Kjetil Bogstad, chief executive officer of Polyseam, said: "Polyseam is keen to emulate its strap line of 'intelligent chemistry' and we have a number of new ideas and product enhancements planned for the coming year. The market in Northern Europe has already recognised the value of our products and we are delighted to have just signed a contract to supply the GRAFT range to NESO, one of biggest building contractors in Norway. The culmination of this planned growth and expansion will be the building of our new production facility, although this is still at the planning stage at the moment."
Commenting on his new role, Olando Salina, said: "This is a new industry for me, but I am keen to develop a cohesive marketing programme that will support the exciting products that are being developed and that will help Polyseam increase its market share and gain recognition for what is has already achieved. We are looking at a number of different activities to supplement the day to day PR activity including some of the key trade shows, enhanced online activity and a major television advertising campaign which kicks off in the spring of 2015."
