Brent Hudson will now have full responsibility for Twyford in the UK and Ireland as its head.

In his new role, he will report to Anders Spetz, chief commercial officer of Sanitec.

“I am delighted to be appointed at such an exciting and interesting time in Twyford’s history,” said Mr Hudson. “With the recent launch of our Energy Collection, we are looking to further grow our position in the UK market, and I am greatly looking forward to leading the company as we re-affirm the Twyford brand.”

Mr Hudson joined Twyford in February 2013 to head up the commercial operations and marketing departments. He has previously held board-level positions with Valeo Service, Saint-Gobain Pipelines and Biwater Industries.