Builders' Merchants News

Newey & Eyre website search engine

Published:  10 September, 2009

BIRMINGHAM: Electrical goods distributor, Newey & Eyre is promoting its on-line business with ClickThrough-marketing, an internet and search marketing agency.

ClickThrough will increase traffic for Neweys Online from search engines and other areas on the internet such as forums and social media communities.

Saj Bhojani, Web Channel Manager at Newey & Eyre holding company, Rexel UK, said: "Customers are already searching online for electrical products and technical information. With ClickThrough we are helping them find the products and services they are looking for more quickly and easily,"

"We believe Neweys Online will transform the B2B channel for electrical supplies. ClickThrough's creative approach to driving traffic and sales conversions beyond traditional SEO [search engine optimisation] is important to us. We need to communicate and engage our target market through all channels of the web such as forums, review sites, video networks and social media platforms and ClickThrough have the skill-set to do this," he said.

ClickThrough Marketing provides search engine marketing and Pay-Per-Click services.