Builders' Merchants News

Dulux Trade continues its drive to support the trade

Published:  15 May, 2012

ONLINE: Dulux Trade has launched a national voucher promotion designed to help increase footfall to merchant stores, and drive sales of its trade paint.

The national promotion forms part of its recently launched ‘Trade and Trusted’ communications campaign and will include a number of discount vouchers (on a range of Dulux Trade products), together worth over £50 in total. The promotion is also supported by a national advertising campaign in The Sun, along with activity in a whole host of regional newspapers.

The digital voucher book will be available for customers to download. Dulux Trade will also be offering range of sales and marketing collateral, such as leaflets and posters, to help merchants promote the money-off incentives to your customers.

Gail Cook, group brand manager, Dulux Trade, commented: “This latest initiative is part of our pledge to support the painting and decorating industry. As such, the exclusive vouchers that we’ve launched through this promotion have been designed to help merchants reward their loyal customers with cost saving incentives.”

See the Dulux Trade website for more details.