Builders' Merchants News

Build Center insulation promo

Published:  28 July, 2009

WORCESTER: Electricity generator N-power has teamed with Rockwool and Build Center to offer 2-for-1 pricing on rolls of insulation with free delivery.

The campaign is supported by a 30-second television advertisement featuring the Wallace and Gromit cartoon characters.

The advertisement premiered last Thursday on Channel 4's Home Show and aims to highlight the benefits of insulating lofts properly.

It follows the success of the first N-power advertisement using Wallace and Gromit, transmitted in March this year and which boosted installations of energy-efficient boilers, the power company said.