Builders' Merchants News

Glidden Trade launches new website

Published:  09 August, 2011

SLOUGH: Following the launch of its new ‘Can Do’ communications campaign, Glidden Trade has ploughed further investment in the brand by unveiling a new, improved website.

One of the enhancements to the improved website is a dedicated ‘decorator’ section where appliers will find practical tools and tips to help them get the best out of Glidden Trade paints and ultimately achieve a better finish for their customers. Giving appliers the support they need at the click of a button, resources include system guides, health and safety information, and comprehensive product datasheets.

A further new section on the site is the ‘Can Do More’ area where appliers can find out about current Glidden Trade campaigns such as its ‘Paint and a Pint’ and Premier Makeover competitions. In this section, visitors can also see recent activity on the Glidden Trade Facebook page and Twitter streams.

To help professional painters and decorators keep up to speed with the latest details from the leading trade paint brand, visitors can now also register to receive news alerts on Glidden Trade products and resources.

“Selecting a reliable, high quality finish can be a challenge, but it’s especially the case when budgets are tight,” said Nicolas Guichard, Senior Brand Manager, Glidden Trade. “With this in mind, the new Glidden Trade website has been designed to make the whole process easier for appliers by creating an ‘information hub’, providing advice at every stage of the decorating process.”