Builders' Merchants News

The great sample pot giveaway

Published:  29 June, 2011

DARWEN: This summer Sadolin is reaching out to new customers across the country and supporting sales through all its stockists with a promotion to encourage free, no obligation trials of its most popular decorative and protective products for exterior woodwork.

The “Great Sample Pot Giveaway” runs from 29 June for six weeks to 9 August, and will see Sadolin give away thousands of individual sample pots of Sadolin classic, extra, ultra, superdec and woodshield.

The promotion will be supported by a high profile advertising campaign on TalkSport radio featuring an 'An Ode to a Sample Pot', following a similar successful Sadolin campaign which ran in the peak season for woodcare sales last year. There are also supplies of campaign point of sale material available for display in merchant branches, specialist decorating outlets and DIY stores .

To encourage customers to put one of Sadolin’s top-selling woodcare products to the test, totally free of charge, merchants can direct customers to a new website at where they can stake their claim for a free sample pot while stocks last. They may select a specific product to test or enter details of a forthcoming project and let Sadolin’s experts select the most appropriate product for their needs.

Brand manager Paula O’Hare said: “We’ve been the ‘No.1 Woodcare brand’ for many years and we know that’s because of the intense brand loyalty that decorators and other professionals feel towards Sadolin once they’ve used our products on a project. With our Great Sample Pot Giveaway we want to make it easier than ever for potential customers to take that first step and put one of our most popular ranges to the test, absolutely free of charge.”