Builders' Merchants News

New Bradstone assured scheme set to boost businesses

Published:  11 April, 2011

WORCESTERSHIRE: Bradstone has launched a new installer scheme designed to reward loyalty, drive business leads, ensure full and timely payment and provide professional marketing support for landscaping professionals and contractors across the UK.

Bradstone Assured is set to drive sales for stockists, merchants and distributors by helping installers to promote their businesses professionally to consumers and encouraging repeat purchase of Bradstone products by landscapers. The scheme will be heavily promoted through national PR activity, an integrated digital strategy and e-shot campaigns as well as via in store POS displays in stockists across the UK, supported by Bradstone’s sales teams.

Bradstone Assured installers will enjoy access to unrivalled marketing support to promote their own businesses professionally, as well as being provided with high quality branded workwear and equipment including a gazebo to enable them to work in comfort and safety in all weathers.

Members will also benefit from sales leads generated via Bradstone’s sales office and a new website, which is to be launched later this Spring. Uniquely, the website will also allow consumers to rate installers’ work giving satisfaction scores for completed jobs, an effective tool for consumers trying to choose an installer they know they can trust.

Bradstone Assured members can be confident in getting paid for work undertaken with unique access to Bondpay, a system that allows them to see pledged funds deposited by customers into a holding account.

Bradstone Assured is open to all landscaping professionals. To ensure a high quality of service to customers, all applicants will have to meet certain criteria to become members covering areas including business professionalism, workmanship, customer satisfaction and health and safety