Builders' Merchants News

‘No Rules’ in new Nailgun Liberation promotion

Published:  30 March, 2011

NORTHAMPTON: Stanley Bostitch has launched its latest promotion that disregards the normal rules of competitions by giving a prize to every single end-user who enters, and provides extensive support to merchants.

The, ‘No rules. No constraints. Just loads of free gear’ promotion offers a range of prizes, from 100% cash back of the price paid for a cordless nailer to special sets of limited edition Stanley Bostitch hand tools, plus much more besides. The campaign is supported by a marketing programme that covers advertising, PR, online, direct marketing and, importantly, point of sale.

The promotion, which runs from April to June, is open to anyone who purchases a tool from the Stanley Bostitch cordless range, that includes a 33/34° framing nailer, a 16 gauge finish nailer and an 18 gauge brad nailer, all with 2 year product warranties, no matter what brand of nail or gas are used.

Tony Ward concludes: “With such a straightforward concept, that rewards everyone who enters, we’re sure professionals and merchants up and down the country will want to take part. We also have a fantastic range of prizes to offer, including exclusive sets of limited edition Stanley Bostitch hand tools that aren’t available to buy anywhere in the UK."