Builders' Merchants News

Ideal Standard new appointments

Published:  14 February, 2011

BRUSSELS: Ideal Standard International, provider of bathroom solutions, today announced the nomination of Dr. Kerris Bright as chief marketing officer and a member of its global leadership team.

In her role, Dr Bright will lead Ideal Standard Internationalís strategic marketing organization focused on branding and strategy, innovation, insights and research, segment marketing, marketing services and planning as well as capability development.

As a key member of the global leadership team, Dr Bright will also actively contribute to the overall management of the group, working closely with the commercial and product divisions to increase market share and profitability. As a leading innovator in bathroom solutions for the interiors and professional industry sectors, the company is moving into an ambitious new period of expansion and growth across EMEA.

She will drive the building of the companyís international brands Ideal Standard and Jado as the company drives forward its strategy to become the preferred bathroom solutions provider for consumers and trade partners.

Dr Bright joins Ideal Standard International from British Airways where she was Head of Global Marketing.† Prior to that she was chief marketing officer for AkzoNobelís global decorative paints business where she led the integration of the Marketing function following their acquisition of ICI Paints in 2008 where she had been CMO since 2006.

During her time as CMO for AkzoNobel and ICI Paints, she transformed the marketing function from a multi-local to global brand building organisation. Her contribution was recognised by the Marketing Society through Awards for Excellence in International Brand Development, Brand Communications and Marketing Capability Building for which AkzoNobel was awarded the Grand Prix in 2008.

She joined ICI Paints in 2001 as UK marketing director responsible for the Dulux brand and began her marketing career in 1991 with Unilever where she held a number of senior marketing and general management roles in Quest International and Unipath.