Builders' Merchants News

Teresa McLoughlin: specifying Kaldewei's products.

Kaldewei unveils channel marketing strategy

Published:  02 March, 2010

CORNWALL: Kaldewei, Europe's steel enamel bath maker is investing in the total restructure of its sales and marketing operations.

Lois Paffett and Teresa McLoughlin have joined the team as sector support managers.

Ms Paffett has responsibility for bathroom retailers and end-consumers and Ms McLoughlin for the specification market.

This channel-focused approach, said the company, will ensure that the detailed needs of each business sector can be met.

Together with marketing manager, Matt Watson, the team is further strengthened by a growing, dedicated sales department led by Marc Nation. He joined the team in January 2010 as national sales manager.