Builders' Merchants News

BCG Airmiles offer adds value for customers

Published:  18 January, 2010

WORCESTER: Kitchen, bathroom and heating distributor BCG's Airmiles scheme is being welcomed by the company's retail customers. The loyalty scheme, launched late last year, enables customers to collect points across a broad range of the BCG product portfolio.

BCG Customers signing up to the scheme are given an account that is credited with Airmiles each time a purchase is made. Points are accumulated on a monthly basis and these can be to employees and customers as they wish.

Chris Honer, managing director of BCG said: "It is the first incentive scheme of this magnitude within the industry. and provides BCG with a distinct advantage over its competitors.

"By continuing to trade with BCG, a business can reward any individual within their company with as many or as few Airmiles as they like."