Builders' Merchants News

Volkswagen launches new Transporter van with Wickes

Published:  15 January, 2010

NORTHAMPTON: Volkswagen Commercial Vehicles launched its new Volkswagen Transporter van using Wickes stores forecourts.

The campaign starts this week and runs until 31 March with Wickes stores allowing local van centres to display the vehicles in the car park of their branch of Wickes.

A national advertising campaign supports the launch. The ads illustrate the 'evolution of van' through press and outdoor, digital and forecourt media as well as two national radio ads.

They will be targeted at owners of small and medium sized businesses as well as fleets managers, and aim to create nameplate awareness of the new Volkswagen Transporter van and drive sales.